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Archive for Month: April 2017

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The Importance of Managing Expenses

Expenses are listed below the Gross Profit line in the P&L Statement. This is often an area not looked at closely. Because any saving that we make on expenses adds to the profit, it is an area worth scrutinising on a regular basis. However, we need to be careful not […]

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Is Your Pricing Policy Killing Your Profits?

In this competitive environment it is tempting to lower prices to attract more customers or to keep our customers from going to our competition. While it is true that more consumers look for prices today than a decade ago, they are also wiser than a few years ago. They know […]